ABOUT ADELE DIAMOND
Adele Diamond was founded by entrepreneurs who had a dream: freedom of enhanced choices and superior rings for anyone shopping for the perfect ring. We understood that many online and physical jewelry stores were founded and operated for many different goals and philosophies, some better than others. We wanted to keep it simple and focused on YOU: we carry the most demanded ring styles, create them with lifelong quality, and offer them at surprisingly affordable prices.
The business grew from its humble beginnings in 2007 out of the dining room of one of its founders nearly a decade ago. Word of mouth spread about beautiful, classic, and creative rings at remarkable prices, and the business slowly grew. Built firmly on principles of honesty and integrity, new opportunities continued to unfold. Today, our entire team of manufacturers, bench jeweler, appraiser, and client support staff works to bring you stunning bridal jewelry.
Today, our entire team of manufacturers, bench jewelers, designers, jewelry appraisers and buyers, and client support staff work together to bring you a stunning jewelry selection, still with a strong focus on custom bridal jewelry.
ADELE DIAMOND LEADERSHIP
HOW WE OPERATE
We will achieve our vision by becoming the most innovative model on the market. We will provide the high personal service of a local store, but with the backing and capabilities of a large chain, and the convenience of an online experience. Selling direct from the manufacturer to the customer, our products will be surprisingly affordable.
› COMPLETELY NEW MODEL
› HIGH PERSONAL SERVICE
› CAPABILITIES OF A LARGE COMPANY
› CONVENIENCE OF ONLINE
› SUPRISINGLY AFFORDABLE
We want to develop the people in our organization both as employees and as people, enriching their lives with good experiences, relationships, and income.
OUR CORE VALUES
› FOCUSING ON CUSTOMERS, on their jewelry needs, and supporting their relationship beyond the ring.
› CREATING SUPERIOR VALUE, through efficiency, scale, good partners, and great products.
› DISPLAYING HONEST, in representation and sourcing of products.
› MAINTAINING INTEGRITY, reflect Biblical principles in every decision.
We will passionately bring accessibility of the best rings to all couples, honoring their commitment to marriage with our commitment to better our industry for them. Our model will highlight industry weaknesses, and drive the needed change the market deserves. Our long term vision is to give you the power to choose any style ring you desire by offering the largest selection available. We will provide extensive customizations to you, with expert guidance through the process. You will always receive supreme value.
› LARGEST SELECTION
› EXTENSIVE CUSTOMIZATIONS
› EXPERT GUIDANCE
› OFFER SUPREME VALUE
We will be the top choice for bridal jeweler shoppers because we have built a business focused around your needs, and because we represent ethical values. Our goal is to become known as the most customer-centric jewelry company in the industry, offering a high quality product that will last a lifetime.
› TOP CHOICE FOR SHOPPERS
› CUSTOMER FOCUSED BUSINESS
› REPRESENT ETHICAL VALUES
› QUALITY PRODUCT